British Gas wanted to gain an understanding of the size of the unrealised opportunity in each of the markets it operates in. The scope included the markets for both energy supply (domestic gas and electricity) and services (servicing and repair contracts). The 3 month project involved compiling and analysing data from many internal and external sources. The result was an assessment, for each market, the current size of the market, its maximum potential size and the British Gas current and potential share. The work was used to develop the company’s marketing strategy.

“Tim’s work was very thorough and provided us with a clear view of the potential for growth in our core markets. He successfully delivered the project despite several changes in stakeholder relationships and requirements along the way.”
Daniel Norton
Senior Commercial Strategy Manager, British Gas