Customer experience

Do you know what delights your customers and what makes them angry? Research shows that satisfied customers will buy more from you and recommend you to others. It’s vital for you to know what your customers are satisfied with and, more importantly, what is making them think about switching to someone else.
Insightcube can analyse customer feedback data you already have and we can carry out customer satisfaction surveys to suit organisations of all shapes and sizes.

Brand impact

How does the customer experience affect what consumers think of your brand? How much does this influence purchasing and what they tell others about you?
Insightcube can separate out the factors affecting perception of your brand.

Competitors

What do your customers think of your competitors? Do they offer a better experience? Would your customers be prepared to pay more for it? Are there elements of the experience where you are best in class? And where are you lagging behind?

Insightcube can give you insights to help you benchmark your performance and gain competitive advantage.

Customer segmentation

Not all customers are the same. You can be more efficient with your communication, marketing and service delivery if you treat similar customers in the same way. But there are lots of different ways to decide which customers are similar.

Getting the objectives right for a segmentation project is crucial and Insightcube will ensure this step is successfully completed before the number crunching starts. Our emphasis is on segmentation that is practical, immediately useable and easy to understand.

Survey Methods

We will always try and exploit customer feedback data you already have before collecting any more. When we need to collect new survey data, we’ll pick the most effective approach for your project.

We know that sometimes you will need a survey really quickly, for example to get a sense of what customers think about a current issue. We’re used to tight timescales and in many cases we can get you an answer in a matter of days.

Survey respondents generously give their time to fill in our surveys and we endeavour to make the experience a positive one.