For us, Business Intelligence is about distilling valuable insights from large, complex datasets (‘big data’). Insightcube’s advantage over other consultancies is that we have many years experience of analysing and modelling both customer data and operational data.

Linking customer experience and operational performance

Organisations tend to manage their business through the management of operational processes. They often find it difficult to use customer satisfaction data. It’s in a different format, it’s based on a limited sample and it’s influenced by all sorts of other factors that are difficult to measure or control.

But what’s more important? Efficient processes or satisfied customers? Clearly there is a relationship between the two and that’s where Insightcube can help. Our experience of operational analysis and customer research means we can give you tools to help decide the optimum investment in operational processes.